University sport is often associated with competition, teams, and training schedules. But its impact goes far beyond that. In this week’s blog, our Business Development Manager, Jo Blackett, explores how sport helps build community at university, supporting belonging, wellbeing, and connection, and why that sense of community is so important to the student experience.
University sport is far more than competition or physical activity. At its best, it brings people together. Sport helps build community by connecting students, staff, and the wider city, and plays a huge role in helping students feel a sense of belonging, thrive both on and off the pitch, and enjoy their overall time at university.

